Welcome & Thank You for visiting my website!

I have been an Insurance and Financial advisor for over 16 years. I joined this industry after experiencing the financial hardships of not having life insurance. My ex-husband died of cancer at 43 – my boys were 12 and 14 – he had no insurance at all. It was devastating financially for his new wife, and me, a single mother relying on the child support. Making a difference to families and single parents to prepare for the unexpected became my mission… one person at a time. It inspired the logo of the starfish in my branding. (see poem below)

Over the years I have helped hundreds of women and men with risk and wealth management, even my own life was dramatically changed through education and support from women in my industry and self-help support groups. What became apparent after a few years though, was that the traditional ‘Financial Planning’ model that I was taught was not working, especially for women.

It’s just common sense, right?

I have sat down with hundreds of people who told me that they wanted a different financial life than the one they had. Some wanted more money. Others were looking for peace of mind, more possessions, the ability to communicate better with their family about money, or they just wanted the tools to manage their money. They understood the ‘common sense’ principles, but they kept unknowingly, sabotaging their plans. Why? Because I discovered that our issues with money are – not about the money. I also came to understand that women and money are different than men.

Why workshops for women?

I chose to focus my workshops specifically on women due to certain realities that we face in our lives as women: First, it’s even more important for us to get this money stuff right given the brutal statistics that we face that men currently do not—earning $0.78 on the male dollar and spending about 11 less years in the paid work force than men due to caring for our children and elderly parents. The divorce rate is around 37% in Canada.  (And I speak with experience to this statistic!) This means that women at some point will be solely responsible for managing their money. Even in the marriages that work, money is more of an issue than ever before. Both partners have to share the responsibilities for the money decisions; otherwise you will be undone by money arguments.

Women are so proficient in all other areas of their lives, and yet struggle when it comes to money.  We take care of our spouses, kids, pets, parents, friends, shopping and whatever else in our lives that we treasure. So why don’t we take care of our money? Why can’t we show our money the same care and attention that we give to every other important relationship in our lives?

One reason is that throughout our lives we’re given multiple, often conflicting, messages. On the one hand, we’re taught about the value of money and the need to spend and save it wisely. On the other, as women we’re indirectly or openly taught that it’s equally important to be kind, nurturing, and cooperative; it’s in our nature to nurture.

I am a ‘Money Relationship Specialist’

In my experience the number one reason is that we do not have a relationship with our money. Well we do – but it is a totally dysfunctional one. When do I get the phone calls? When you are forced to deal with it – due to divorce, death, birth of children or change in employment. In other words we don’t pay attention to it until we are in extreme, life changing circumstances and we have no choice. Until this time, women will keep supporting this dysfunctional relationship because we are afraid of it and fear failing and we are fearful that it will reveal all our weaknesses – which can lead us to shame. It becomes far easier to ignore the issues all together. But the longer we ignore it – the worse it gets and then we fear that it is too late to even try.

My mission is to educate, empower and inspire women to develop a healthy honest relationship to their money. We have to see this relationship as a reflection of our relationship with ourselves. The trick to prosperity is to not die waiting for it to come. We need to want and feel good about not only about making money but that we are worth it.

We can raise the bar through setting goals, identifying our values, priorities, skills and talents. Most of us have been taught to depend on someone else and we have not had the financial education – but it’s not rocket science – it does take some time and it does take some effort – and most of all a commitment to ourselves to change.

Money gives us choices. The key is to realize and actualize what our purpose is and declare our intention – then be open to the possibilities. How does one become a butterfly? You must want to fly so much that you are willing to give up being a caterpillar.

Download a Copy of the Starfish Poem


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